The Texas Department of Agriculture is launching a new online video series called the GO TEXAN WineCast available via YouTube. The inaugural six episodes introduce the Texas wine industry and feature some of Texas’ distinctive grapes in three- to five-minute episodes. In the WineCast, Tanji Patton, longtime Texas broadcast journalist and host of goodtastewithtanji.com, speaks with different Texas winemakers. The discussions focus on emerging varieties well suited to Texas’ climate, each grape’s characteristics, food pairings and interesting Texas wine history. The episodes highlight award-winning and recognized Texas wines made from these signature grapes.
This is becoming a new trend within the other 46 states to develop and release marketing videos to the public. Leveraging technologies such as Facebook, Twitter, and YouTube, provide a big impact/low cost solution, especially in these current economic conditions. Kudos to states like Texas and Virginia for leading the way and leveraging these new and exciting technologies to further educate consumers about their local wine industries.
For more information on the series, be sure to read the complete press release on the Texas Department of Agriculture website. Also, be sure to bookmark the site and check back tomorrow for a quick recap on the first-ever blind tasting held by TheOther46.com.
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